The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price the 4Ps. This element of the marketing mix covers the various organizational outputs goods and services that the company provides to its target markets. The company is primarily known for its burgers. However, the business gradually expands its product mix. At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals.
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Since identifying customers need is a role of marketing of Maldivian. Also it has responsibilities with other departments as well. It is the responsibility of marketing department to identify the needs of the customers through different types of market researching techniques. It can include feedback forms, exhibitions, interviews and different statistical reports also. To carry out marketing function finance plays a crucial role. Customer service.
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The Marketing Mix is the key foundation for the modern marketing strategies and business activities. The Marketing Mix concept was first introduced around the s by Neil H. Borden, where he described business executives as mixers of ingredients.
Oppo is a leading Chinese consumer electronics company which has gradually built a strong reputation with its products worldwide. Oppo produces range of smartphones, Blu-ray players, headphones and amplifiers as a part of its product portfolio in its marketing mix. In Oppo smartphone division, its primary target audience has been the young female consumers for whom Oppo has built super slim handsets with some very attractive features to suit their needs and requirements such as rotating cameras, duel selfie etc. Further they believe in consumer research and have made improvements in the battery as well to tackle a major issue faced by the consumers of fast battery drains from heavy usage by introducing flash charging technologies. Other consumer electronics are marketed under Oppo Digital division and produce their own set of audio and video decoders for their high-end products.