Term Papers. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. The publics may include segments as narrow as female voters of a particular political party who are between 35 and 50 years of age or the shareholders in a particular corporation; or the publics may be as broad as any national population or the world at large. The concerns of public relations operate both ways between the subject entity, which may be thought of as the client, and the publics involved. The important elements of public relations are to acquaint the client with the public conceptions of the client and to affect these perceptions by focusing, curtailing, amplifying, or augmenting information about the client as it is conveyed to the publics.
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Public relations as persuasion - PR Academy
This page of the essay has words. Download the full version above. Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; help management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication as its principal tools. Harlow According to Moore and Kalupa Public relations as practiced today is a twentieth century American phenomenon and its fundamental elements of informing people, persuading people and integrating people were basic to earliest society just as they are today.
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Public relations refers to the relationship between a company and the public. People working in public relations PR help a company project a positive image to the public in order to achieve its goals. If you are interested in a career in this field, read on for more information about PR job titles, descriptions, and career tips. Instead of paying for ads like advertising professionals, public relations pros try to draw media attention to their clients.
The field of Public Relations deals precisely with this aspect of business. Public Relations professionals work hard at developing good, positive relations between a firm and the many different publics it serves. In the following pages, we will take a look at how this field developed, what the duties of the public relations manager of a company may be, how PR affects the organization and its functions, the skills necessary to properly and effectively function in the capacity of a public relations practitioner. Finally, the results of an interview of one of the public relation professionals, who works at the General Board of Pension and Health Benefits of The United Methodist Church will be presented.