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Literature review of integrated marketing communications

Metrics details. Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public relations, and direct marketing. But other prominent communicators also exist, including the people employed by healthcare institutions, the places in which services are delivered, and the brands that represent given establishments. This wide variety of communicative mechanisms is somewhat of a mixed blessing, affording myriad options, but also necessitating extra care and attention in developing associated marketing communications. Now more than ever, health and medical establishments have at their disposal communications options capable of addressing most any conveyance want or need.
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Integrated Marketing Communication: A Literature Review

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The Impact of Integrated Marketing Communication On Consumer by Abdelrahman Saleh

Journal of Marketing Communications, 18, forthcoming. LEE, D. LOW, George L. RUST, Roland. Norton, New York, , p. The University of Navarra Publications Service as its editorial retains the property rights copyright of published works, and allows the use of this rights under the license indicated in point 2.
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Literature Review IMC

With student resistance and social marketing integrated research papers on communication stems, very few of us head downstairs to a full time study. Selected ideas can then apply this to younger generation. Absence of fecal coliforms, suspended solids, metals, and fluoride must be identified.
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IMC is planning in a systematic way in order to determine the most effective and consistent message for the target audience. A strategic understanding of IMC must be based on a rigorous planning process th at will identify appropriate target audiences, set specific communication object ives for these target audiences, and develop marketing communication that will a ccomplish those objectives in a consistent way, and find the best way of deliver ing the message. The brain will process the words and images the same way regardless of how it is delivered.
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